Skip to content

Beyond Propaganda: China’s Global Media Makeover

China Observers podcast web article

In an era where narratives shape perceptions, China is redefining how it tells its story on the international stage. In this episode, we explore the intricate strategies China employs to reshape its global image, moving from traditional propaganda to more engaging content tailored to local audiences.

This month’s guests: Dr. David O’Brien and Joanna Nawrotkiewicz

Written by

Emma Belmonte

Emma Belmonte is China Projects Analyst at AMO, specializing in Beijing’s interactions with EU institutions, and its wider influence on European politics. Emma has been working as a reporter specialized on Chinese speaking regions, has conducted on the ground reporting in both Taiwan and China and written multiple feature articles for publications including Chinafile, GEO magazine, Figaro Magazine and the Green European Journal. She holds a Master’s degree in Modern Chinese Studies from the University of Oxford and a Bachelor’s degree in Philosophy from the Ecole Normale Supérieure de Lyon.